It’s easier than ever to consider productising services with no-code. What does it really mean for your business and what do we mean when we say productised service?
A productised service is a service that is packaged up and sold like a product. The cost is fixed, the outcomes clearly defined, and the process, i.e. how you will provide that service, are all articulated up front.
Benefits of productised services
Increased scalability and efficiency
Trading time for money is all well and good but there comes a point where you simply cannot take on more work without hiring more people. Productising your service reduces the amount of time spent on each client project meaning you can take on more.
Enhanced customer experience
The increased transparency and simplicity of your service make for a better experience for your customers too. They know exactly what they will get, how long it will take and what it is going to cost them.
Streamlined operations and cost-effectiveness
The act of sitting down and identifying the parts of your service that can be productised will force you to review all elements and cut unnecessary costs. You’ll be doing it faster, with fewer variables (or unknowns) and fewer moving parts. There’s also the added benefit of wasting less time with ‘tyre kickers’ people who cannot afford or are not willing to pay for your service. The sales process becomes more streamlined overnight.
This all adds up to increased capacity. You can take on more clients and work on growing the business.
Identifying Productisable Elements in Your Services
Productising your service does not have to mean productising the entire service. Break down your services into modular components and identify those which could be automated or require less manual intervention. Take for example a design service. Often creative deliverables are very manual and not particularly linear but you can break even this type of service down into modules.
- Sales process – explain benefits and pricing
- Onboard clients – Add them to CRM, Set up a project in the project management platform, provide client access to tools for review and sign off on designs
- Kickoff mtg – understand brief collect brand assets guidelines etc
- Design work
- Design review – Gather feedback/approval from the client
- Delivery – Send final files/assets to the client
When considering which elements could be automated you first need to assess the feasibility and scalability of each. The rise of no-code has been a game-changer here. Before no-code platforms like Squirrel365 or Zapier, it would have required software engineers or development resources to build a client portal or integrate platforms. Now it’s easy to create these without writing a single line of code.
No-Code Tools: Enablers of Transformation
No-code solutions are everywhere and powering productised services.
From landing page creation; to selling your service; to automatic completion of templated documents pulling data from Excel or Google Sheets. They are breaking barriers with visual development and are key to empowering non-technical teams to contribute to the sort of business transformation that arises from productising a service.
Key Areas to Productise with No-Code Solutions
- Workflow Automation – Use tools like zapier to automate repetitive tasks
- Data Management and Analysis – Building custom dashboards without coding
- Client Communication and Engagement – Develop interactive client portals
The Future of Service Productisation with No-Code
The future is bright for service productisation and no-code. Keeping an eye on technological advancements is key and we are already seeing no-code platforms making it easy to integrate Generative AI such as ChatGPT into your processes. It’s possible this will yield even greater efficiencies.
The flexibility and low cost of no-code tools enable you to stay agile in a rapidly evolving business environment. You can experiment with new possibilities and innovations, and test out new ways to automate or productise elements quickly.
The productised services model allows you to grow your business and serve more customers by automating tasks and spending less time on delivery. No-code tools make this easier than ever before and it’s only going to get better. A great starting point to productising elements of your service is to pair Squirrel365 with something like Zapier to get things automated. If you are not sure where to start why not get in touch we are always happy to help.
